You adore pink Jeeps. It’s not up for debate; it’s a certainty. When the Tuscadero Pink color made its debut on the Wrangler in 2021, the demand for it was so high that Jeep had to continue production into the 2022 model year just to fulfill existing orders. After that production run concluded, it went into Mopar’s color vault, but Jeep’s marketing team recognized a hit when they saw one. As expected, Tuscadero Pink is making a comeback for the refreshed 2024 Wrangler.
“Approximately 30,000 customers placed orders for Tuscadero when it first arrived in 2021,” stated Bill Peffer, senior vice president and head of Jeep brand – North America. “We always strive to provide what our customers desire, so we are thrilled to bring back the highly sought-after Tuscadero paint hue on the Jeep Wrangler in honor of 4×4 Day 2024.”
2021 Jeep Wrangler lineup in Tuscadero Pink.
The berry-pink color fills the slot that rotates among several of Mopar’s signature colors, such as Gobi (beige), Gecko (electric green), Chief (robins egg blue), and Nacho (pale orange). Initially described by Jeep as a “deep and intense chromatic magenta,” this shade shares the same code with another color in the Stellantis lineup; does Furious Fuchsia sound familiar?
Tuscadero joins Anvil, Earl, Firecracker Red, Granite Crystal, Silver Zynith, Hydro Blue, Bright White, Black, and Bikini teal in the 2024 Wrangler color options. Starting today, you can order the 2024 Wrangler in Tuscadero for $895 on the Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and Rubicon 392 models. At present, your choices are limited to a black hardtop, body-color hardtop, or black soft top. Jeep plans to introduce a Sky One-Touch power top in Tuscadero by summer.
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