Tuscadero Pink makes a comeback in the 2024 Jeep Wrangler lineup

You adore pink Jeeps. That’s not up for debate; it’s a solid truth. When Tuscadero Pink made its debut on the Wrangler back in 2021, the demand for it was so high that Jeep had to continue production into the 2022 model year just to fulfill existing orders. After that production cycle ended, it disappeared into Mopar’s color vault, but Jeep’s marketing team recognized its popularity. As expected, Tuscadero Pink is making a comeback for the updated 2024 Wrangler.

“Around 30,000 customers placed orders for Tuscadero when it first came out in 2021,” said Bill Peffer, the senior vice president and head of Jeep brand – North America. “We always strive to provide what our customers express they desire, so we’re thrilled to reintroduce the highly sought-after Tuscadero paint color on the Jeep Wrangler to celebrate 4×4 Day 2024.”

2021 Jeep Wrangler lineup in Tuscadero Pink.

The vibrant berry-pink color takes the spot that rotates among several of Mopar’s standout colors, which include Gobi (beige), Gecko (electric green), Chief (robins egg blue), and Nacho (pale orange). Initially described by Jeep as a “deep and intense chromatic magenta,” this particular shade has also been used in other vehicles within the Stellantis portfolio, such as Furious Fuchsia. 

Tuscadero joins Anvil, Earl, Firecracker Red, Granite Crystal, Silver Zynith, Hydro Blue, Bright White, Black, and Bikini teal in the 2024 Wrangler’s color options. Customers can now order the 2024 Wrangler in Tuscadero for $895 on models like the Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and Rubicon 392. Currently, the available top options are limited to a black hardtop, body-color hardtop, or black soft top, but Jeep plans to offer a Sky One-Touch power top in Tuscadero by summer.